Rupert Bear (also known as Rupert the Bear) is the main character of the Rupert Bear franchise, who appears in all forms of media including books, films, television series etc.

He lives with his parents Mr Bear and Mrs. Bear in Nutwood.


Rupert Bear is a considerate, smart, resourceful, brave, trusty, good spirited white bear who is extremely popular with all the residents in Nutwood.

On occasion he breaks the fourth wall in addressing his observations and making comments to the viewer.

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